PPC Fundamentals Course with Joel Bondorowsky

Question: More sales copy helps sell to users that are: To both groups Higher up on the decision making funnel […]

Question: Which part of the sales funnel has the most users? The middle The beginning Same number throughout The end

Question: Which step in the decision making funnel do most people fit in. Action Awareness Desire Interest The answer(s) to

Question: Which is NOT true about display advertising? Your target audience for display advertising is not limited to the number

Question: How do you get charged with PPC? You pay when a user clicks on your ad that leads to

Question: Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research

Question: The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Beach chairs Best beach chairs Best beach

Question: What is the primary metric for determining a winning ad? Clicks Lowest cost per click CTR Ad position The

Question: What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search

Question: With search advertising, what are advertisers competing with each other for? Higher conversion rate Ad position Number of ad

Question: How do you get more meaningful statistics without spending more money? Choose 3 correct answers. Add keywords Limit your

Question: What does tracking performance down a sales funnel enable you to do? Choose 3 answers. Know how much to