Question: Reese is intrigued by the idea of running an A/B Test on her campaign but she isn't sure if her audience is large enough. What is the recommended audience requirement for A/B testing?
- 100
- 300
- No minimum requirement
- 1,000
Explanation
LinkedIn A/B Testing requires enough audience volume for both ad sets to receive meaningful delivery and generate reliable comparison data. A small audience can limit reach and make performance differences harder to interpret. Audience size matters because the platform compares two ad sets that differ by one variable. Current LinkedIn documentation states there is no minimum required audience size and recommends 300 members per ad set, so the provided answer may reflect course-specific wording rather than the latest Help Center guidance.
Why the other options are incorrect
300 is the current LinkedIn Help Center recommendation per ad set, but it is not the selected course answer here.
No minimum requirement matches current Help Center minimum guidance, but it does not match the course-specific answer provided.
1,000 is not listed as the A/B Testing audience requirement in LinkedIn’s current guidance.
Source for verification
https://www.linkedin.com/help/lms/answer/a525922
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.