Question: Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
- Loyalty
- Awareness
- Consideration
Explanation
Loyalty metrics evaluate customer behavior after purchase. Repeat purchases and reviews indicate continued engagement with a brand or product. Return on ad spend can help assess value from customers who continue buying over time. New-to-brand percentage also helps understand whether campaign activity is building a customer base that can later be retained.
Why the other options are incorrect
Awareness focuses on exposure, reach, and discovery before customers evaluate or buy.
Consideration focuses on information-seeking actions such as product detail page views and review page views.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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