Microsoft Search Advertising

Question: What an advertiser defines as a sale – could be a sign up or a purchase is known as: […]

Question: The words or phrases a user types into a search box are often referred to as: Impression Question Search

Question: A bid is the maximum amount an advertiser is willing to pay for a click. True False The answer(s)

Question: Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What

Question: What are some reasons why you would use page feeds for dynamic search ads? To fine tune your auto

Question: What do past buyers lists do in a dynamic remarketing campaign? Refresh within minutes. Ensure ads for that product

Question: Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after

Question: Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic. True False The

Question: An ad extension, if present, will always serve. True False The answer(s) to the question is highlighted in the

Question: Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a user searches either of the

Question: Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a

Question: Gaby is marketing luxury vacations and notices ads are being triggered by queries for 'cheap vacations'. What should Gaby