Home » Microsoft Search Advertising » What an advertiser defines as a sale – could be a sign up or a purchase is known as: What an advertiser defines as a sale – could be a sign up or a purchase is known as: by Editorial Staff Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email Impression Click CTR Conversion Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously