Search and Conversions for Agencies: A Data-Driven Framework

Question: Which of the following is the best place to begin improving conversion rates? Landing pages Service pages The homepage […]

Question: What are key ways to increase clickthrough rates on a call to action? All of the above Make it

Question: Which of the following is NOT a type of evidence? Objection handling Testimonials Awards Case studies The answer(s) to

Question: What are the 3 P’s of Email Signup Forms? Prominence, Promise and Permission Presence, Promise and Proof Practice, Practice,

Question: What are the three main types of search intent? Questions, Semantics and Branded Information, Products and Services Questions, Answers

Question: Which of the following links affects the authority of your domain? Links between authoritative sites Links between your pages

Question: Which of the following is a source of semantically related keyphrases? Google Suggest / KeywordTool.io All of the above

Question: What are the most important places to indicate relevance (use the phrase) for a target keyphrase? Title, meta keywords

Question: Which of the following is a factor in the value of a link? The target keyphrase of the page

Question: According to most SEOs, what is the ideal location for a blog? https://www.companywebsite.com/blog https://blog.companywebsite.com https://www.companyblog.com https://www.medium.com/company-blog/ The answer(s) to

Question: Which of the following user-interaction signals has the strongest correlation with rankings? Bounce rate Time on page / Engagement

Question: Which two GA4 reports are the most useful? ‘Engagement Rate’ and ‘Sessions’ ‘Traffic Acquisition’ and ‘Pages and Screens’ ‘Explorations’