Question: Select all that apply. Which of the following are components of deliverability?
- Contact engagement
- Sender reputation
- Authentication
- Domain set up
- Delivery rate
Explanation
Deliverability depends on signals that help inbox providers decide whether a marketing email should reach the primary inbox. Contact engagement and sender reputation show whether recipients want and interact with the messages being sent. Email authentication and domain setup help verify that HubSpot is authorized to send on behalf of the domain. Delivery rate also matters because bounce patterns can reveal list-quality or sending issues that affect inbox placement.
Why the other options are incorrect
No incorrect options: all listed items contribute to deliverability.
Source for verification
https://knowledge.hubspot.com/marketing-email/email-deliverability-best-practices
https://knowledge.hubspot.com/marketing-email/overview-of-email-authentication
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