Question: Select all that apply. Which of the following are principles of the CAN-SPAM Act?
- You can’t have deceptive subject lines.
- Your message must include a valid physical postal address.
- Your message must include a valid in-country phone number.
- Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.
Explanation
The CAN-SPAM Act sets requirements for commercial email sent to U.S. recipients. HubSpot supports these requirements through the required email footer, which includes an office location and an unsubscribe link. Subject line accuracy is part of compliance because recipients must not be misled about the content of the message. These principles help ensure marketing emails identify the sender clearly and give recipients control over future communication.
Why the other options are incorrect
Valid in-country phone number is incorrect because CAN-SPAM requires sender identification and opt-out access, not a local phone number.
Source for verification
https://knowledge.hubspot.com/marketing-email/edit-email-footer-addresses
https://knowledge.hubspot.com/marketing-email/add-an-unsubscribe-link-to-your-marketing-email
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing" page.