Select the definition that best describes the “establish” theme.

The core foundational activities you need to do once you’ve built something new.
The process of internal marketing within your company to showcase the new website and the impact it’s having.
The completion of the core strategy documents, such as the fundamental assumptions and the journey map.
The organization of the initial Growth-Driven Design team, the setup of your initial tool set, and the creation of your first quarterly gameplan.