Question: Sophia wants to promote their vintage apparel brand to shoppers that have not yet heard of the brand or its products. Sophia's campaign objective is awareness.
- False
- True
Explanation
Awareness focuses on introducing a brand or product to customers who are not yet familiar with it. Reaching shoppers who have not heard of the brand supports discovery and recognition. This objective helps build visibility at the earliest stage of the customer shopping journey. It prepares potential customers to move into later stages such as consideration and conversion.
Why the other options are incorrect
False is incorrect because reaching unfamiliar shoppers aligns with awareness.
Source for verification
https://advertising.amazon.com/library/guides/brand-awareness-marketing
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