Question: Sponsored Brands can help drive traffic to your Brand Store.
- False
- True
Explanation
Sponsored Brands can send shoppers to a brand’s Store or other eligible Amazon landing pages. This helps advertisers connect brand discovery placements with a more complete shopping destination. A Brand Store can showcase product collections, brand content, and category pages in one place. This makes Sponsored Brands useful for driving traffic beyond a single product detail page.
Why the other options are incorrect
False is incorrect because Sponsored Brands can drive shoppers to a Brand Store.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.