Question: Structured data is described as labeling content rather than creating it. Why does this distinction matter for marketers?
- Structured data replaces the need for well-written content, allowing marketers to rely on schema markup to communicate value instead of prose.
- Structured data requires marketers to produce entirely new types of content specifically designed for AI systems to process and extract from.
- Structured data applies standardized labels to content that already exists on the page, so it doesn't require marketers to create anything new.
- Structured data applies to pages that are already ranking in the top ten search results, limiting its usefulness for newer content.
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