techhut only sells accessories for pc computers they notice they have been paying for clicks when customers search for apple computer accessories which keyword match type should te 35875

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

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  • phrase match
  • broad match
  • negative phrase match
  • exact match
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