Question: The add-to-cart metric provides insight into which stage of the customer marketing journey?
- Conversion
- Awareness
- Loyalty
Explanation
Add-to-cart shows that a shopper has moved from evaluation toward a purchase action. This makes it a conversion metric because it reflects purchase intent near the point of sale. The action is stronger than awareness exposure because the shopper is interacting with a product in a buying context. It helps advertisers understand whether ads are driving customers closer to completing a purchase.
Why the other options are incorrect
Awareness focuses on exposure, reach, and discovery, not purchase-oriented actions.
Loyalty focuses on repeat engagement after purchase, not adding a product before checkout.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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