The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

Hootsuite Social Marketing
  • the value your customers are providing to you
  • the value you want to be adding
  • the number of followers you gain per quarter
  • the amount you spent acquiring them
  • the maximum revenue you can extract from customers in exchange

Leave a Reply

Your email address will not be published. Required fields are marked *