Question: The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
- False
- True
Explanation
Impressions, viewable impressions, unique reach, and frequency measure how broadly ads are exposed to potential customers. These metrics align with awareness because they show visibility, audience scale, and exposure patterns. Brand search can indicate whether advertising increased interest in the brand after exposure. Together, these metrics help evaluate whether campaigns are building recognition and discovery.
Why the other options are incorrect
False is incorrect because these metrics are appropriate for analyzing awareness-building activity.
Source for verification
https://advertising.amazon.com/library/guides/brand-awareness-marketing
https://advertising.amazon.com/library/guides/customer-journey
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