Question: To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
- A and B
- All of the above
Explanation
HubSpot’s promotion framework separates paid social media advertising from paid search advertising, and both are valid ways to support a product launch. LinkedIn and Twitter fit the social side of paid promotion, while Google fits the search side. Because HubSpot includes both social platforms and search engines as standard paid distribution channels, limiting the budget to only one of them would be incomplete. That is why the full set of listed channels is the correct choice. HubSpot Academy+2HubSpot Academy+2
Why the other options are incorrect
Twitter is incomplete because HubSpot treats it as one paid social media advertising channel, not the only place to allocate launch budget. HubSpot Academy+1
LinkedIn is incomplete because it is one valid social channel, but HubSpot also includes search-based promotion such as Google. HubSpot Academy+1
Google is incomplete because HubSpot includes social platforms in paid promotion alongside search engines. HubSpot Academy+1
A and B is incomplete because HubSpot also recognizes Google as a core paid search advertising option. HubSpot Academy+1
Source for verification
HubSpot Academy: Introduction to Social Media Advertising HubSpot Academy
HubSpot Academy: Introduction to Paid Search Advertising HubSpot Academy
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