Question: True or false? When sales is contacting marketing qualified leads, faster is always better.
- True
- False
Explanation
Speed of contact with marketing qualified leads (MQLs) directly impacts conversion rates, as timely engagement captures buyer interest while it is highest. RevOps principles emphasize rapid response to maximize revenue opportunities and improve the efficiency of the lead-to-deal process. Delays can reduce the likelihood of successful conversion and undermine marketing efforts. Faster follow-up ensures alignment between marketing and sales and leverages the full value of generated leads.
Why the other options are incorrect
B) Slower response decreases conversion probability and reduces overall operational effectiveness.
Source for verification
Introduction to Revenue Operations
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