Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)

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Here is the answer of the question: Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)

  • A daily budget should be at least 50 times the tCPI.
  • A daily budget should be at least 5 times the tCPA.
  • A daily budget should be at least 10 times the tCPA.
  • A daily budget should be at least 25 times the tCPI.

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