Question: What are Sponsored Products?
- Product listings that appear in the Amazon store and select premium apps and websites
- Promotional emails that are sent to Amazon Prime members
- Advertisements that are displayed on external websites
Explanation
Sponsored Products are cost-per-click ads that promote individual product listings. They help shoppers discover relevant products while browsing or searching in Amazon shopping environments. These ads can appear in placements where customers are already considering products, which supports product visibility and sales opportunities. The format is focused on promoting specific items rather than sending messages or running general display placements.
Why the other options are incorrect
Promotional emails are not the ad format used for Sponsored Products.
External websites describes general off-Amazon display placement, not the core definition of Sponsored Products.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.