Question: What are the two key components of a high-quality app experience?
- Personalisation and video quality
- Technical performance and personalisation
- Technical performance and user experience
- User experience and video quality
Explanation
A high-quality app experience depends on technical performance and user experience. Technical performance includes stability, speed, and reliability, which reduce friction after installation. User experience covers how easily people can navigate the app and complete meaningful actions. Strong performance and usability support better engagement, retention, and long-term value from App campaigns.
Why the other options are incorrect
Personalisation Personalisation can improve relevance, but it is not one of the two key foundations.
Video quality Video quality affects creative assets, not the app experience itself.
Personalisation and video quality This combination misses the core requirements of stability and usability.
Source for verification
https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/app-and-mobile/mobile-app-ux/
https://support.google.com/google-ads/answer/6247380?hl=en
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