Question: What are the two main marketer objectives for app promotion?
- Engagement and website growth
- Discovery and engagement
- Discovery and global expansion
- Global expansion and in-store sales
Explanation
The two core objectives for app promotion are discovery and engagement. Discovery focuses on helping new users find and install the app. Engagement focuses on bringing existing users back to complete meaningful in-app actions. App campaigns support these objectives by optimizing toward installs, in-app actions, or value-based app goals.
Why the other options are incorrect
Website growth Website traffic is not a main app promotion objective.
Global expansion International growth can be a business strategy, but it is not one of the two main app promotion objectives.
In-store sales Store visits or physical retail sales are not primary app promotion objectives.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
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