Question: What are the two most common reasons a finance company might choose to promote its app?
- To determine if app users have a preferred banking location.
- To increase user engagement with the app.
- To drive phone calls to customer service through the app.
- To help users discover the app.
Explanation
The main app promotion objectives are discovery and engagement. Discovery helps potential users find and install the finance app. Engagement encourages existing users to return and complete valuable in-app actions, such as account activity or service use. App campaigns support these objectives by optimizing toward installs or in-app conversions.
Why the other options are incorrect
Preferred banking location App promotion is not primarily used to identify users’ physical branch preferences.
Customer service calls Phone calls may be valuable, but they are not one of the two common app promotion objectives.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
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