Home » Microsoft Search Advertising » What are the words or phrases a user types into a search box referred to as? What are the words or phrases a user types into a search box referred to as? by Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email An impression A query A click A keyword Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously