Question: What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Explanation
Shopping ads show product details such as image, title, price, store name, and availability before a shopper clicks. This helps potential shoppers evaluate the product earlier in the journey and can improve traffic quality. Retailers may also have multiple eligible Shopping ads shown for relevant searches, increasing visibility on the results page. Because Shopping ads use Merchant Center product data instead of keywords, strong feed accuracy supports better matching and shopper confidence.
Why the other options are incorrect
Guaranteed profit is incorrect because Shopping ads can support sales opportunities, but they do not guarantee business profit.
Keywords is incorrect because Shopping ads rely on product data, not keyword targeting.
Source for verification
https://support.google.com/google-ads/answer/2454022
https://support.google.com/merchants/answer/7052112
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.