Question: What can advertising on Waze Local help businesses of all sizes achieve?
- Raise their profile
- Increase location awareness
- Drive in-store traffic by turning their location into a destination
- All of these
Explanation
Waze Local helps businesses become more visible to nearby drivers during active navigation moments. Its ad formats support awareness by placing business information directly within the map and search experience. Location-based calls to action help turn driver intent into Navigations and potential store visits. The combined value is visibility, awareness, and movement toward the business location.
Why the other options are incorrect
Profile-building is incomplete because it covers only the visibility benefit.
Location awareness is incomplete because it excludes action toward the business.
In-store traffic is incomplete because it excludes awareness and visibility benefits.
Source for verification
https://support.google.com/wazeads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.