Question: What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
- Business name and logo
- Business address
- Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
- Business phone number
Explanation
Waze Ads operate inside a live navigation environment where driver context, location, and route behavior can shape ad delivery. Businesses can use map-based formats to influence nearby drivers during moments of movement. Campaign results can be evaluated through actions such as clicks, calls, saves, and Navigations. Static outdoor media can show brand details, but it does not provide the same location-based interaction and performance feedback.
Why the other options are incorrect
Business name and logo are basic creative elements that can appear across many advertising channels.
Business address is standard business information, not a Waze-specific advantage.
Business phone number is contact information, not a targeting or measurement capability.
Source for verification
https://support.google.com/wazeads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.