Question: What do you need to do before connecting with someone on social media?
- Verify their buying authority
- Provide some kind of help or value to them
- Determine how good of a fit they are for your offering
- Monitor their content for four to six weeks
Explanation
HubSpot’s social selling approach requires creating value before asking for a connection or conversation. This makes outreach feel helpful rather than transactional. In the connect phase, a salesperson should engage with context, relevance, and useful input before requesting attention. Providing value first builds credibility and supports a more natural relationship.
Why the other options are incorrect
Buying authority is not required before a social connection because social engagement can begin before formal qualification.
Fit matters in the identify phase, but it does not replace the need to provide value before connecting.
Monitoring content may help with context, but HubSpot does not require a fixed observation period.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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