Question: What does the membership conversion overview report show?
- Total website visitors
- Total number of membership signups
- The cost of membership acquisition
- Number of contacts who have accessed private content
Explanation
A membership conversion overview report identifies which contacts accessed restricted or private content. In Amazon Ads reporting terminology, this is closest to measuring a defined conversion action rather than general traffic. The report focuses on access behavior tied to membership content, not all website visits. This type of reporting helps evaluate whether private content is being reached by the intended contacts.
Why the other options are incorrect
Total website visitors is incorrect because the report is focused on private content access, not overall traffic.
Membership signups is incorrect because signups measure registration, not actual access to private content.
Membership acquisition cost is incorrect because cost data is not the purpose of this overview report.
Source for verification
https://advertising.amazon.com/library/guides/conversion-rate
https://advertising.amazon.com/API/docs/en-us/guides/reporting/dsp/metrics
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