Question: What does the show performance report for podcasts display?
- How much revenue the podcast generated
- The number of plays on HubSpot pages and external platforms
- The number of known contacts who visited
- Demographics of each podcast listener
Explanation
A show performance report focuses on listening activity across the places where podcast content is available. In Amazon Ads terminology, this aligns with measuring audio ads performance across listening environments and publisher supply. Plays indicate content consumption, which is more relevant for podcast performance than revenue, demographics, or known-contact visits alone. Cross-platform play data helps evaluate audience engagement beyond a single hosted page.
Why the other options are incorrect
Revenue is incorrect because the report tracks podcast listening activity, not direct income.
Known contacts is incorrect because contact visits do not represent total podcast plays across placements.
Listener demographics is incorrect because the report focuses on play activity, not individual audience profiles.
Source for verification
https://advertising.amazon.com/resources/ad-specs/audio-ads
https://advertising.amazon.com/API/docs/en-us/guides/reporting/dsp/metrics
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