Question: What is one way that Sponsored Brands can reach customers while they shop?
- Activated on Twitch
- In third party destinations
- Alongside Amazon.com shopping results
or
- Integrated on popular websites
- On top of Amazon shopping results
- Activated on IMDb
Explanation
Sponsored Brands can appear in Amazon shopping results where customers are actively browsing or searching for products. These ads help brands increase visibility through placements that support product and brand discovery. Sponsored Brands creative can include a brand logo, custom headline, and product selections or video. This makes the solution suitable for reaching shoppers during high-intent shopping moments.
Why the other options are incorrect
Activated on Twitch is incorrect because Twitch placements are not the standard Sponsored Brands shopping-results placement.
Third party destinations is incorrect because this placement is more closely associated with Sponsored Display reach beyond Amazon.
Integrated on popular websites is incorrect because Sponsored Brands primarily reaches shoppers within Amazon shopping experiences.
Activated on IMDb is incorrect because IMDb is not the standard placement for Sponsored Brands campaign delivery.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.
