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What is the “Bounce Rate” in Google Analytics?

What is the “Bounce Rate” in Google Analytics?

Question: What is the “Bounce Rate” in Google Analytics?

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Individual Qualification" page.

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