Question: What is the purpose of the 1-10 closing technique?
- To help the buyer define a timeline for purchasing your solution
- To convince the buyer to purchase your solution
- To help the buyer weigh the pros and cons of moving forward with your solution
- To qualify leads during the exploratory call
Explanation
HubSpot’s 1-10 closing technique helps the buyer evaluate readiness to move forward in a structured way. The number creates a starting point for discussing both motivation and remaining concerns. This makes the conversation buyer-led instead of pressure-based. In the advise phase, the technique supports an informed decision by clarifying the buyer’s reasons for and against moving forward.
Why the other options are incorrect
Timeline is handled through the buyer’s timing needs, not the primary purpose of the 1-10 closing technique.
Convince is seller-centered and conflicts with HubSpot’s buyer-focused closing approach.
Qualify leads belongs earlier in the process and is not the purpose of this closing technique.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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