What kind of users do you want to recruit for usability testing?

  • Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
  • Customers only. If you know what they like, you can make the best experience for everyone.
  • Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
  • Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
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