What kinds of information does your marketing team likely need included in a persona?

Inbound Certification
  • The number of people represented by that persona that they need to bring to the website each month.
  • How the persona finds answers to problems, and how they prefer to be communicated with.
  • The persona’s first name and email address so they can be sent personalized marketing emails.
  • The size of the target market represented by each persona.

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