Question: What should Cathy do in order to participate in Prime Day?
- Create new product detail pages for participation
- Enroll on Seller Central to participate
- Offer deals, promotions, and coupons on her products
Explanation
Prime Day is a high-traffic shopping event where customer-facing savings can help improve product visibility and purchase intent. Deals, Promotions, and Coupons are promotional tools that can make eligible products more compelling during the event period. These offerings support event participation by giving shoppers a clear incentive to engage with active listings. Retail readiness remains important because promotional activity performs best when listings are available, competitive, and conversion-ready.
Why the other options are incorrect
New product detail pages is incorrect because participation does not require creating separate listings for the event.
Seller Central enrollment is incorrect because the action identified here is using promotional offerings, not a general event enrollment step.
Source for verification
https://sell.amazon.com/prime-day
https://advertising.amazon.com/library/guides/sales-promotion
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.