Question: What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?
- Plan a tour for the targeted audience anyway.
- Revise the content strategy to focus on engaging the targeted audience.
- Revisit the metrics in a week.
- Unlist videos that the new audience engages with the most.
Explanation
Demographics data helps show whether current viewers match the audience an artist is trying to reach. When the audience profile is very different from the target, the content strategy should be adjusted instead of ignoring the signal. Changes may include topics, formats, thumbnails, upload timing, or promotional focus. Using YouTube Analytics this way helps align future content with the intended fan segment.
Why the other options are incorrect
Plan a tour ignores the audience data and may direct promotion toward the wrong market.
Revisit metrics delays action without addressing the mismatch shown in the data.
Unlist videos removes engaged viewing activity instead of learning from it strategically.
Source for verification
https://support.google.com/youtube/answer/9314417
https://artists.youtube/resources/analytics-for-artists/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "YouTube Music Assessment" page.