Question: What should you keep in mind when selecting events to measure in a Google App campaign?
- Pick an event with low value that happens on a very significant basis.
- Pick an event with significant value, regardless of how often it occurs.
- Pick an event that can be compared against similar apps.
- Pick an event that matters to your business and occurs frequently.
Explanation
Event selection should balance business value with enough volume for optimization. App campaigns need frequent conversion signals so Google Ads automation can learn which users are likely to complete valuable in-app actions. A rare event may be important, but limited data can slow learning and reduce bidding efficiency. Selecting the right in-app event helps align campaign optimization with measurable business outcomes.
Why the other options are incorrect
Significant value High value alone is not enough if the event happens too rarely for reliable optimization.
Low value Frequent activity without meaningful business value can guide optimization toward weak outcomes.
Similar apps Event selection should be based on the app’s own business goals and measurable user behavior.
Source for verification
https://support.google.com/google-ads/answer/6100665?hl=en
https://support.google.com/google-ads/answer/16550675?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.