Question: What’s the best way to get an overview of revenue trends?
- Add up the totals from your Revenue, Transaction, and Subscription reports.
- Consult the Revenue report in Analytics.
- Consult the Ad rates report in Analytics.
- Add up the totals from your Ad Rates, Transaction, and Subscription reports.
Explanation
The Revenue report in YouTube Analytics is the primary place to review overall revenue performance and trends. It consolidates revenue data into a single reporting view instead of requiring manual totals from multiple reports. This makes it useful for identifying changes over time at a high level. More detailed reports can be used later to investigate the causes behind a trend.
Why the other options are incorrect
Revenue, Transaction, and Subscription reports should not be manually combined for an overview because YouTube Analytics already provides revenue trend reporting.
Ad rates report focuses on ad rate and monetized playback metrics, not complete revenue trends.
Ad Rates, Transaction, and Subscription reports are separate detail views and do not replace the Revenue report overview.
Source for verification
https://support.google.com/youtube/answer/9314357
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