Question: When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
- User-provided data
- Customer Match
- Data Import
- Admin API
Explanation
User-provided data is a Google Analytics feature for sending consented first-party customer information in hashed form. It can include identifiers such as email address, phone number, name, or address collected during a conversion event. This improves measurement by helping Google Analytics match conversions more accurately while using privacy-safe processing. The feature supports stronger conversion reporting when direct identifiers are available from the website interaction.
Why the other options are incorrect
Customer Match is used for audience activation in Google Ads, not this Google Analytics collection feature.
Data Import adds external data into Google Analytics, but it is not the feature for hashed customer identifiers from conversions.
Admin API is an interface for managing Google Analytics resources, not collecting hashed conversion identifiers.
Source for verification
https://support.google.com/analytics/answer/14077171
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.