When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

Hootsuite Social Marketing
  • getting more followers on their social channels
  • differentiating themselves as a dedicated performer within the organization
  • portraying the organization as a great place to work benefiting from brand rub
  • supporting the organization’s business interests
  • displaying the degree of their brand affinity

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