When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Google Ads Apps Assessment Answers

Here is the answer of the question: When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

  1. Build user base and installs at scale.
  2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
  3. Activate existing users with engagement campaigns.

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