Question: When setting up a new Google App campaign, which three settings must be made at the campaign level?
- Ad formats, budget, location
- Ad formats, language, location
- Budget, language, location
- Ad formats, budget, language
Explanation
At the campaign level, App campaigns require core delivery settings that control spend, audience reach, and market coverage. Budget defines how much the campaign can spend over time. Language targeting helps Google Ads match ads to users based on language signals. Location targeting defines where ads are eligible to serve, which gives automation the geographic scope for optimization.
Why the other options are incorrect
Ad formats App campaigns automatically generate eligible ad formats from supplied assets, so this is not a required campaign-level setting.
Ad formats The required setup focuses on delivery controls, not manually selecting ad formats.
Ad formats Google Ads automation determines format combinations across inventory, so this does not replace campaign-level targeting and budget settings.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
https://support.google.com/google-ads/answer/14104492?hl=en
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