Question: When you launched your game, it got great reviews and many first-day adopters. After a while, you notice an increase in your app's number of inactive users. Which of the following is a way in which you can win your users back?
- Create a custom store listing that targets users who haven't used your app in the last 30 days.
- Create anonymous accounts, and post comments from these accounts to create a community.
- Change your store listing to include better graphics, and highlight your best ratings.
- Send a notice to your inactive users with an explanation of why you'll update your app in 30 days.
Explanation
A custom store listing can target users by user state with messaging tailored to their relationship with the app. Inactive users can be shown listing content that highlights new features, updates, or reasons to return. This approach supports re-engagement without changing the default listing for all users. The message should remain accurate, relevant, and compliant with Metadata policy.
Why the other options are incorrect
Anonymous accounts Fake or anonymous comments create misleading engagement and do not follow Google Play trust standards.
Best ratings Highlighting ratings in listing content can create prohibited promotional or performance claims.
30-day update notice A future update promise does not use custom store listing targeting to re-engage inactive users.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9867158
https://support.google.com/googleplay/android-developer/answer/9898842
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