Question: Where do sponsored ads help reach shoppers?
- In the Amazon store and on other apps and websites
- Only on other apps and websites
- Only in the Amazon store
Explanation
Sponsored ads can help advertisers reach shoppers in the Amazon store and across selected apps and websites. These placements support product and brand discovery across different shopping and browsing contexts. Sponsored Products and Sponsored Brands primarily appear in Amazon shopping experiences, while Sponsored Display can extend reach on and off Amazon. This helps advertisers connect with shoppers throughout the purchase journey.
Why the other options are incorrect
Only on other apps and websites is incorrect because sponsored ads also appear in the Amazon store.
Only in the Amazon store is incorrect because some sponsored ads solutions can also reach shoppers beyond Amazon.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.
