Question: Where do users spend the most time when on mobile devices?
- Websites
- Apps and websites equally
- Apps
- Phone calls
Explanation
Mobile behavior is a key reason app promotion matters in Google Ads strategy. App campaigns help brands reach users where mobile engagement is strongest and support both install and re-engagement goals. High mobile app usage creates opportunities for deeper user relationships through repeated in-app activity. This makes app promotion relevant for businesses focused on acquisition, engagement, and long-term value.
Why the other options are incorrect
Phone calls Calling is only one mobile function and does not represent the largest mobile engagement environment.
Websites Mobile websites are important for discovery, but they do not account for the largest share of mobile time.
Apps and websites equally Mobile time is not split equally between these two environments.
Source for verification
https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/marketing-apps/
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.