Question: Which ad type promotes individual product listings on Amazon using a cost-per-click model?
- Sponsored Display
- Sponsored Products
- Sponsored Brands
Explanation
Sponsored Products are cost-per-click ads that promote individual product listings. They help increase product visibility while shoppers browse or search in the Amazon store. This format is product-focused and sends interested shoppers to a product detail page. It is best suited for campaigns that aim to drive product discovery and purchase activity.
Why the other options are incorrect
Sponsored Display reaches relevant audiences with display ads, not the core product-listing CPC format.
Sponsored Brands promotes brand discovery with brand creative and multiple products, not only individual product listings.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.