Question: Which advertising solutions can drive traffic to a Brand Store on Amazon.com?
- Custom ads
- Sponsored Products
- Sponsored Brands
Explanation
Sponsored Brands can drive shoppers to a brand’s Store or product collection within the Amazon store. This makes the ad type useful for helping customers explore a brand’s product portfolio and story. The format supports brand discovery with creative elements such as a logo, headline, and multiple products. Sending traffic to a Brand Store helps move shoppers from discovery toward deeper brand engagement.
Why the other options are incorrect
Custom ads support tailored brand experiences, but they are not the standard sponsored ads solution for driving traffic to a Brand Store.
Sponsored Products promote individual product listings and usually direct shoppers to product detail pages, not primarily to a Brand Store.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.