Question: Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?
- Neither self-service or managed service
- Managed service
- Self-service
Explanation
Self-service is the Amazon DSP service model that gives advertisers direct control over campaign creation and management. It allows advertisers to set up campaigns without using an insertion order. This model is suited for advertisers who want hands-on control of campaign setup, optimization, and reporting. Amazon DSP also offers managed service, but that model includes support from Amazon Ads teams and typically uses insertion orders.
Why the other options are incorrect
Neither self-service or managed service is incorrect because self-service supports direct campaign creation.
Managed service is incorrect because it is not the model used for independent campaign setup without insertion orders.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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