Question: Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?
- Managed service
- Self-service
- Both managed service and self-service models
Explanation
Managed service provides full programmatic campaign management through Amazon DSP. This model is used when Amazon Ads supports campaign setup, activation, and management on behalf of the advertiser. Billing is handled through an insertion order (IO) for Amazon managed DSP services. This differs from direct platform access, where advertisers manage their own campaign workflows.
Why the other options are incorrect
Self-service is incorrect because advertisers manage their own Amazon DSP campaigns directly.
Both managed service and self-service models is incorrect because insertion order (IO) billing applies to managed DSP services, not both service models.
Source for verification
https://advertising.amazon.com/resources/ad-policy/amazon-dsp-additional-policies
https://advertising.amazon.com/library/guides/demand-side-platform
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.